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Crown’s electric forklifts are utilized regularly to safely move warehouse freight and resources. The company’s wide-ranging product line features power pallet lift trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach lift trucks.
Environmental conservancy and sustainability are an extremely influential part of the Crown philosophy. Decades of thought leadership have enabled Crown to benefit consumers at the same time as enhancing the natural environment. ISO 14001 certification has been attained for company stewardship and environmental efforts in manufacturing. Crown has proudly achieved numerous awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American neighborhood of New Bremen, Ohio, USA. The business has grown from a one-room outfit into an internationally prominent organization, currently considered to be the seventh biggest forklift maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown business in 1945. Carl's son, James F. Dicke joined the family business later that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President these days, becoming the fourth generation of the Dicke family to maintain this position.
Crown first started with a small clientèle developing temperature controls that they manufactured for coal burning furnaces. The assembly of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s center of operations presently remain.
In 1949, responding to the public’s mounting appeal of the television, Crown moved into the assembly of antenna rotators. This product was used to improve TV reception and picture quality. The company’s lucrative move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
Crown History -1950's to 1975
Crown before long diversified its production to bring in the repair of mechanized and electrical parts for private and government use in the early 1950's. Following several profitable bids within a brief period of time, the company had developed a respectable business in this field.
With such flexibility and achievement, Crown was able to diversify its production to include material handling equipment. Crown started the assembly of forklifts and lift vehicles in 1957. The company believed the industry required a smaller line of top-quality quality lift trucks. Crown immediately fashioned an exceptional range of progressive equipment and swiftly evolved into the most rapidly evolving material handling organization with its collection of merchandise.
By 1966, Crown had ventured into the international materials handling markets by opening up shop in Sydney, Australia. Sydney is now a regional head office for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering industry leader these days, supported by exceptional service, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European market by acquiring an Irish production plant from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation located nearby Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through independent sellers.
Crown History - 1975 to Current Day
Currently, Crown manufactures a huge fleet of electric lift trucks. The company’s supplier network, based in key international markets, consists of both Crown-owned and independently-owned sellers. They are accountable for managing the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer nationwide advertising and promotional sales support to all seller and sales personnel. Both Crown sales and supplier personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of global sellers and Crown-owned dealers effectively operate in almost 100 foreign city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing overseas markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
